SINGAPORE: 3G mobile phone users in Singapore can now watch television news reports while on the move.
The new service, by Channel NewsAsia for SingTel subscribers, is part of MediaCorp's strategy to deliver news not just on air and online but also on demand and on the go.
This new service provides video clips compacted into one-minute news reports to your mobile phone, helping you keep up with the latest news wherever you are.
"CNA Mobile is specifically producing news bulletins for the mobile screen. It's clearer because the pictures are closer, the shot sizes are closer and the graphics are bigger. We are pushing it out twice a day but I think if demand grows we can push it more times a day so it's really perfect for someone on the go and they just want to be updated by the headlines," said Woon Tai Ho, CEO, MediaCorp News.
CNA Mobile is part of MediaCorp's broader strategy to deliver content-on-the-go, and to meet new viewership needs.
"MediaCorp believes that going into the future, the media has to embrace what I call the 4 "ons". The first "on" is "on-air" - this is something that we are all familiar with - which is broadcasting. And we also have to embrace "online", which is actually delivering through the Internet and IT network. It will be "on demand", pushing as and when you want it and "on the go". So if you look at these 4 "ons", if you look at CNA Mobile that we are offering, I think it fits very well into this," said Lucas Chow, Group CEO, MediaCorp.
The CNA Mobile service is currently available in English and Mandarin from Monday to Friday, and will be extended to weekends later this year. - CNA /dt
SINGAPORE: 3G mobile phone users in Singapore can now watch television news reports while on the move.
The new service, by Channel NewsAsia for SingTel subscribers, is part of MediaCorp's strategy to deliver news not just on air and online but also on demand and on the go.
This new service provides video clips compacted into one-minute news reports to your mobile phone, helping you keep up with the latest news wherever you are.
"CNA Mobile is specifically producing news bulletins for the mobile screen. It's clearer because the pictures are closer, the shot sizes are closer and the graphics are bigger. We are pushing it out twice a day but I think if demand grows we can push it more times a day so it's really perfect for someone on the go and they just want to be updated by the headlines," said Woon Tai Ho, CEO, MediaCorp News.
CNA Mobile is part of MediaCorp's broader strategy to deliver content-on-the-go, and to meet new viewership needs.
"MediaCorp believes that going into the future, the media has to embrace what I call the 4 "ons". The first "on" is "on-air" - this is something that we are all familiar with - which is broadcasting. And we also have to embrace "online", which is actually delivering through the Internet and IT network. It will be "on demand", pushing as and when you want it and "on the go". So if you look at these 4 "ons", if you look at CNA Mobile that we are offering, I think it fits very well into this," said Lucas Chow, Group CEO, MediaCorp.
The CNA Mobile service is currently available in English and Mandarin from Monday to Friday, and will be extended to weekends later this year. - CNA /dt
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